A few days ago I studied about Krugman’s three-exposure theory. And the outline of it is that people generally need to receive a message at least three times, in three different ways, in order to remember it. Wondering what Krugman’s theory is ?!  It says that – people generally need to receive a message at…

“What are your favourite SEO tools?” There are a variety of monitoring tools that come and go, but nothing really comes close to Google Analytics and Google Search Console.  “The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” What continues to plague search marketers is the adherence…

“What’s your favorite method to build links to your site?” Through competitor analysis and then building similar content is a great way to go. Working out what’s performed well and finding a market gap to leverage. “SEO is fundamentally a set of methodologies that make it easier for search engines to find, include, categorize and…

”Over the last 5 years, what do you believe has been the major evolution in paid search?” Google Shopping. It has been around for a while slowly gaining popularity until it completely overtook the eCommerce advertising landscape. “Any strategy that gets a message to rise above the clutter is terrific from the advertiser’s perspective. Even…

“What do you think is the biggest SEO myth ?” A lot of myths fly around about SEO, like keywords don’t matter and keywords in anchor text don’t matter and guest blogging is dead, but I think the biggest myth is people questioning the importance of meta tags. “SEO is not about building links, it’s…

“What is the best SEO tip you give for your clients and our audience?” One SEO tip is to stop focusing on keywords solely. Use long-tail keywords and focus on keywords that are throughout the entire funnel. “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing…

“What do you believe your strongest SEO skill is?” Seeing the big picture. Since SEO is basically an umbrella term for everything that makes a website “good”, the challenge often lies in understanding where the real value can be found. “The days of SEO being a game outsmarting algorithms are over. Today content strategy and…

“Over the last 5 years, what do you believe has been the major evolution in paid search?” Mobile has been the advertising phrase of the year for the last few years, and it definitely is. “Search, a marketing method that didn’t exist a decade ago, provides one of the most efficient and inexpensive way for…