“What metrics are vital when proving ROI of your PPC campaigns?” When my clients and I discuss how we can achieve their ROI goals, the primary metrics we  focus on are spend, cost/conversion and conversions. Basically, the metrics which have the potential to affect their bottom line the most. “The key takeaway for the rise…

”Where do you think miscommunication with clients happen ?” Emails are a communication channel that we are all glued to, but having a consistent communication flow in the “real-world” is integral to a partnership. “Advertising is what you pay for, publicity is what you pray for.”     Every organisation, no matter how large or…

“What do you believe has been your greatest career accomplishment? Why?” When I got to the point in my career where I was able to confidently give advice over just receiving it. For me, this validated that I had grown in my knowledge and experience from where I had originally started. “Never let your ads…

“What’s the most important advice you would give to your clients ?” To always ensure you have buy-in on strategy from stakeholders outside your department prior to execution. When results start coming in, you want to ensure they directly correlate to agreed upon Key Performance Indictors (KPIs). “Public Relations are a key component of any…

“What do you believe is your strongest client relation skill ?” I build, grow, and foster those (client) relationships by asking a lot of questions and allowing my clients to be heard.I am a good listener. “Advertising is saying you’re good. PR is getting someone else to say you’re good.” In today’s world of fierce…

“How do you set proper expectations with clients before they sign on?” When setting expectations I rely on industry standards as a base, then factor in market information and spend level to come up with a number that is mutually agreed upon! Data from the Agency Management Institute shows that only 1 in 40 new…

”What do you see as the most crucial component in successful social strategies?” Audience personas are always a crucial component when it comes to building a successful social media strategy. “Social media is not a media. The key is to listen, engage, and build relationships.” Did you know that social media marketing has a 100%…

“What is the SEO advice you would give to your clients and our audience ?” SEO is marketing and is about communicating through search results. Treat it as such, and not as a web development need. “SEO is changing. SEO is evolving. SEO isn’t bad. It’s just different.” There are hundreds of little things that…

”Things that set you apart?” We are pragmatic and agile which consistently affects a client’s bottom line and proves a positive ROI no matter what the vertical or investment is. “The ultimate test of a finished account executive is his ability to write a sound marketing plan.” Key account management is one of the most…