“Piece of advice for the client?“ Don’t be afraid to be bold. Unleashing creative freedom can unlock great potential. Find an agency that truly cares about your business’s success and wants to push limits in order to achieve it. “Strategic account management doesn’t happen by accident – it’s made up of formalised, repeatable, and measurable…

”What is the one thing that sets you apart most from the competition?” I pride myself on coming into each day with a positive, optimistic attitude about the day. A positive attitude reflects confidence in your work, which is reassuring to clients who often don’t fully get PR. “The Ultimate test of a finished Account Executive…

”What is the most important piece of advice you would give to your clients?” Be open, honest, and transparent. The agency’s job is to make your life easier – if we’re chasing moving targets we’ll likely never win. “A Satisfied Customer is the best Business Strategy of all.” The Manager of Client Strategy works with a…

“What do you see as the most crucial components of a successful social media strategy?“ Daily checkups on your ads and whatever you’re selling. Be sure to check the progress of your ads every single day. Nothing can tell you more about your audience than your audience itself. “Social media is about the people! Not…

“Best SEO tip“ My biggest tip is to remain patient and remember that it’s quality over quantity.  Not all traffic is created equal, just as all links are not the same. “When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement,…

“How do you think SEO will evolve in the coming years?“ Quality, accuracy and relevancy are gaining more importance each year that passes. I don’t think the fundamentals of SEO are going to change drastically over the next 5 years, but rather the Internet and how we use and access it will continue to evolve. “It’s…

“What do you believe your strongest PPC skill is? Why?” Marketing Segmentation. Powerful cookie cutting techniques and advanced audience management give Digital Next the competitive edge. “The true measure of the value of any business leader and manager is performance.” Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day…

“What’s your favorite method to build links to your site?” I find that the best links happen naturally, so I don’t put a lot of thought into this. While backlinks are important, many of my biggest and most competitive victories have come without paying nearly any attention to building links at all. “The three essential…

“What SEO techniques do you believe are working best right now?” Scalable email outreach of high quality content. The key is that the content has to be highly relevant to the sites you approach. “SEO is not about building links, it’s about building relationship to earn the links.” The mission of an SEO (Search Engine…