Marketing is a very broad term that covers wide range of services from advertising and promotion to social media. Marketing companies for small businesses exist to achieve goals and help business thrive. When you’re putting the energy, effort, and money into being the best at what you do, you definitely want to hire someone who is the best at what they do in an effort to help your business.

WHY SHOULD YOU HIRE A DIGITAL MARKETING AGENCY WHEN YOU RUN A SMALL BUSINESS?

Your business needs help from Digital marketing agencies when it has reached a critical juncture, either your business has grown beyond its ability to keep up or when its shrinking. Digital Marketing plays an important role in the success of any type of business on this planet. How to market your business online is a difficult decision for all businesses and digital marketing has direct influence on your bottom line.

The information communicated to potential consumers about who you are, what you stand for, what you’re selling, and why they should give your business a chance makes the difference in whether or not they walk through your doors, or they seek out a competitor. So, when it comes to Digital marketing efforts there should be no room for mediocrity. In order to succeed, your Digital marketing must succeed.

Currently, we live in a world where business owners choose to go alone on certain projects, taking more hands-on approach. That can certainly work if we’re talking about acting as your own interior designer, or seeking out local vendors to benefit your community, but it doesn’t work when we’re talking about marketing.

With the explosion of digital marketing the way businesses communicate and market their USP to customers has changed in recent times. The businesses need to ensure that their branding message is reaching their target audience. Business owners should hire a digital marketing agency that has the experience to solve biggest marketing issues effectively and efficiently.

EVERY BUSINESS TRIES TO FIGURE OUT WHETHER THEY SHOULD HIRE AN DIGITAL MARKETING AGENCY OR AN IN-HOUSE MARKETING TEAM

When your business grows, you need to think about how digital marketing will be handled. This is the critical question for every type of business. You may ask yourself if this is the right move for your business. You might think if hiring marketing companies for small businesses is within marketing budget or if you can hire someone in-house.

These are relevant questions and concerns, and at the end of the day you have to make the decision that is best for you. Based on historical data, when you’re a small business owner, you should consider hiring an agency. Find out why hiring a digital marketing agency should be your best choice.

Get some hands on data with this Case Study

Find a wide range of Digital Marketing Agencies here

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1. Get more than just Marketing Expertise

Digital marketing agencies offer more than just marketing. Your business gets access to expert content writers, SEO professionals, social media professionals, graphic and web design professionals etc. Finding marketing help is extremely hard to find, and it can take years to find passionate, dependable, skilled people to work for your business. Most of the staff at digital marketing agencies are associated with them for many years.

2. Invest time in other areas of your business

When SMB’s attempt to avoid working with digital marketing agencies or making an in-house team they typically start relying on current employees to help fill in the gaps. Marketing tasks like social media and SEO should be left to the professionals, not any of your employees with a Social media addiction. Investing time in building an in-house team makes your marketing lack in an obvious way to potential customers, but also your employees’ actual job will suffer from distraction. Employees should excel at their current role and work toward improvements and achieving their own goals within your company business.

3. Access to the latest technology

SMB’s are often technology-deprived, or they have mixed assortment of incompatible technologies. While most businesses have access to over thousands of latest technologies available to them, they don’t have the necessary experience and expertise to know which ones to choose. A performance-based agency that can provide you guidance as well as implementation service and support are extremely valuable to your business in the long run. These latest tools and technologies increase efficiency, productivity, and performance and also these agencies give you access to premium-level services, software, and analytical data reports.

4. Keep your Marketing efforts on trend

Digital marketing agencies stay in the loop. If it’s trending in the marketing world, they will know about it. If the trending technologies or happenings influence your marketing in a positive way and achieve results, they will share that information with your business. There is no reason to put the pressure on your employees to stay updated on the marketing advances and trends. Leave it to digital marketing agencies.

5. Cost Advantages and Industry Contacts

Most business owners think hiring an Digital marketing agencies will be expensive, but an agency can save you a lot of money on ad placement. Most agencies avail discounts from publishers, radio and TV stations, so they can get cheaper rates than someone dealing directly. Agencies can easily redesign ads to be more effective while taking up a smaller amount of space, eventually saving your business a lot of money.

6. Brand Development


Developing a brand can be a complex undertaking for all types of businesses. Digital marketing agencies can ease this process by developing logos and advertising that will create a brand awareness for your business. Marketing companies for small businesses carry out and provide SMB’s with research that will allow businesses to target the most effective market. Digital marketing agencies can also help design your ads for individual media. This ensures that you get the most effective advertising in each market.

7. Strategic Control

Digital marketing agencies keep in touch with you frequently throughout the ad campaign development process. This ensures that you are completely satisfied with the ad campaign from beginning till the end. Agency staff will gather information about your business, your products and your work culture, as well as your personal preferences, before crafting a campaign that effectively conveys the USP of your organization.

8. Increase your ROI

When you work closely with Digital marketing agencies, you can speed up the process of creating and developing effective and efficient campaigns. Since agencies usually work with multiple number of clients, an agency will be able to negotiate better pricing structure, improving your return on investment. With more buying power than most small business owners, agencies know the fair market value for marketing materials, media time, and web space. Agencies can handle your campaign budgets which will give you more time to focus on the key areas of your business. When it’s time to measure the effectiveness of an campaign, marketing companies for small businesses can analyze the results of campaign strategies so that you can handle more pressing business matters.

9. Maintain efficiency among your employees

Some SMB’s try to hire a team of in-house marketers, social media professionals, content writers, and SEO experts by having existing employees pick up the slack. When you dump the marketing burden onto your existing staff, it increases the likelihood of burnout and reduces efficiency and productivity in the long run. This will eventually cause lack of consistency in your marketing efforts.

10. Effective and Efficient ways to manage budgets

When you outsource your work to a digital marketing agency, it allows you to reach out to the skills, experience, expertise your business needs as and when it needs them the most. This gives you control over your marketing budgets. So, instead of employing a permanent staff, outsourcing to an agency allows you to tap into an enormous selection of digital marketing professionals all around the globe. Negotiate your rates and gain complete control over your outgoings.

11. Meet your Deadlines On Time

When you have a solid digital marketing strategy in place, your business cannot afford to lose credibility due to the time limitations and barriers faced by in-house marketing team. All SMB’s have deadlines, but meeting them on right time might not be possible unless you outsource certain jobs to digital marketing agencies. The ability to work with expert and experienced digital marketing agencies from around the world gives you the opportunity to reach your deadlines every time.

The Bottom Line

Businesses of all sizes use outsourcing to help build and grow their business and stay nimble. By outsourcing some or all of your work to the Digital marketing agencies, your business has flexibility and access to trained professionals and advanced technologies.

Case Study

Agency: 9THCO

Client name: Angel Reinares

Angel Reinares, a Spanish brand popular across Europe for producing luxury leather goods.

Challenge:

  • Angel Reinares was an unknown brand in North America, competing against well-established and popular brands like Coach, Tory Burch, and Michael Kors.
  • Angel Reinares was entering this fiercely competitive market without retail stores where shoppers could physically experience the products.

Solution:

  • 9thCO built an eCommerce site that reflected the luxury of the Angel Reinares brand.
  • Launched an extensive digital marketing campaign that raised brand awareness through SEO, Email Marketing, Re-marketing, and giveaway contests.

Results:

With in first 6 months Angel Reinares,

  • Surpassed first year expected sales by 500%
  • Generated 704 Email Marketing opt-ins
  • Achieved first page ranking for related keywords

“We are very pleased with the site. Not only does it convey a high-quality look and feel, we know the back end was done properly. It looks like 9thCO will be a partner that will be around for a long time. We successfully entered North America market online.”- Lawrence Ketchmark, President.

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